Best Commercial Ever

Kia puts their own twist on the banjo scene from the movie Deliverance with their CG hamsters and it is pure gold.  Nothing like dueling banjos to get the juices flowing.

A cherry red Kia Soul pulls up alongside him, and his tune is joined by a banjo, played by a country-clad hamster with an easy grin.

Things look set to go on following the trail laid down by the original source material, where the guitar and banjo player feel each other out and ultimately join in a musical explosion, but that first hamster is quickly followed by another hamster—with an electric guitar.

This sparks a different kind of duel, one in which hamsters and humans alike dash over with a variety of instruments—including a sitar, African and Korean drums, and a bagpipe—to join the band.

In previous ads dating as far back as 2009, Kia's Soulful hamsters have rapped, time traveled and even gotten very, very lucky. But the agency calls this Kia's most ambitious hamster production to date.

"Music really is the one true universal language. It's something that everybody can understand, something that everybody can feel," says director Colin Jeffery.  "The idea here is to bring different musicians, instruments and cultures together to create something unique. We're uniting people through music, and obviously looking to have a little fun."  The ad is slated to appear in National CineMedia's First Look pre-show program, which counts over 34,000 screens nationwide. It will naturally also be supported by social media, digital and out-of-home elements.

Come see what makes Kia special at Round Rock Kia 600 Jeffrey Way Round Rock, TX or give us a call at 512-617-5000 today!

Pet Peeves and Round Rock Kia

It is perfectly natural and acceptable to possess at least one pet peeve.  As humans, we all have something that irritates us slightly more than it should.

A pet peeve is a minor annoyance that an individual identifies as particularly annoying to himself (or herself), to a greater degree than others may find it.

For some, it’s when people eat with their mouth open.  For others, it’s people who constantly interrupt.  These are mildly rude or annoying characteristics that people can demonstrate which can usually be overlooked.

At Round Rock Kia, their philosophy is that no pet peeve should be overlooked and they strive to keep their customers so content that they have nothing to find as a pet peeve about their establishment or your experience at their dealership.

Round Rock Kia in Round Rock, TX, also serving Austin, TX and Temple, TX is proud to be an automotive leader in their area. Since opening their doors, Round Rock Kia has kept a firm commitment to their customers. They offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible.

If you would like financing options and you are in the market to purchase a new Kia or used car or truck, they will provide assistance to help you find financing options that fit your needs. Whether you have bad credit, no credit, or are a first time car buyer, you can trust that Round Rock Kia will get you into the car or truck you choose with professionalism and attention to your needs.

For more information contact Round Rock Kia at 517.617.5000 or visit them at www.roundrockkia.com.

Round Rock KIA has Soul

The 2014 KIA Soul has been praised by USA Today as a “Seriously good small car with premium touches.”  The article released a few days ago went on to state that the 2014 KIA Soul is worthy of the phrase used too often in the automotive industry, “all-new.”

The redesigned and refreshed Soul resembles the previous generation, but it is a very new machine.  The body panels and interior are new while retaining the features that consumers love about the Soul, however it’s made jauntier by a slightly lower roofline, new grille, huge taillights and more angle of the windshield pillars.

The Soul has an iconic look that KIA wanted to preserve, and they were able to brilliantly pull it off, retaining the features we all know and love and at the same time making it new and eye-catching.  

Inside, additional sound insulation imposes and applause-worthy level of quiet in a small car.  Stiffer chassis and reconfigured rear shock absorbers combine for a pleasant blend of ride comfort and handling agility. 

The Soul’s tight turning circle, trim dimensions and auto-folding outside mirrors all were perfect for busy days at the mega-mall.  The mirrors unfold automatically when you approach the car, as they are triggered by the key fob remote.

USA Today added to the heaps of praise being lavished on the 2nd generation of America’s favorite small car and you can see what everyone is raving about today by visiting Round Rock KIA at 600 Jeffrey Way in Round Rock, Texas or give us a call at 512-617-5000 today!

The 2014 KIA Soul is Ready to Amaze

Go ahead and jump into the new second-generation Kia Soul and be amazed at how much the much loved vehicle has improved.  The base Soul comes equipped with a 130-hp 1.6L GDI engine with a 6-speed manual transmission, while the Soul + (plus) and ! (exclaim) models command a 164-hp 2.0L 4-cylinder engine and 6-speed automatic transmission.

The Soul + has an available ECO package that includes Idle Stop and Go which automatically turns off the engine when you come to a complete stop, and seamlessly restarts the engine when you release the brake pedal allowing for an impressive 31 mpg on the highway.

The exclaim and plus models are outfitted with sleek 18-inch alloy wheels, Infinity Audio System, and UVO eService in-vehicle infotainment with HD radio and personal device connectivity.

Soul gets its name because of its music.  It comes standard with USB/auxiliary input jacks that let you connect any kind of MP3 player.  The new Soul comes with a complimentary trial subscription to over 130 Sirius XM satellite radio stations that offer commercial-free music, sports and entertainment.  Cell phone usage, streaming audio, subwoofer, and external system make your Soul music experience amazing.

The Soul is safe and loaded with airbags including dual front seat, front seat mounted, and full-length side curtain airbags just to name some.  Side impact door beams, tire pressure monitoring system, and front active headrests are additional safety features.  Couple that with KIA’s industry-leading warranty program and you have a vehicle you can’t miss.

See the all-new 2014 KIA Soul today at Round Rock KIA.  Visit our showroom at 600 Jeffrey Way in Round Rock, Texas or give us a call at 512-617-5000 today!

The 2014 KIA Soul Is Ready to Amaze

The Kia Soul is all new for 2014, entering its second generation after being introduced in 2009.  The 2014 Soul blends tasteful, but bold design with a functional comfortable interior and an affordable price tag.

The award winning design team at Kia has been working hard to make a good thing even better.  Rocker panels to roof, hood to hatch, the Soul is completely redesigned.

Overall the 2014 model is incrementally lower, longer and wider than previous models and the wheelbase has been increased.  The overall size increase adds interior space and the lowered hip point makes the seats more comfortable.

Two engines are available underneath the Soul’s hood.  The base unit is a 1.6-liter four-cylinder, or you can go up to a 2.—liter unit that puts out 164 horsepower and 151 lb-ft of torque.  Both engines feature gasoline direct injection and variable valve timing to increase horsepower and torque without hampering fuel efficiency.

The interior takes huge step ups and features higher quality materials all the way around, making the 2014 Soul a genuinely nice place to spend time.  All of the buttons and switches have a premium feel and the piano-black accents inject a healthy dose of sophistication into the passenger realm.

The Soul has an available navigation system that is colorful and extremely responsive.  Other available extras include a 10-speaker Infinity audio system with light-up front speakers that pulsate and change colors to the beat of whatever you’re listening to.  Heated and ventilated front seats are also on the menu.

Overall the new Soul is efficient and large step up from the already amazing and best-selling generation.  You truly have to see the new Soul to believe it.  And there’s no better place than at Round Rock KIA.  Visit our showroom today at 600 Jeffrey Way in Round Rock, Texas or give us a call at 512-617-5000 today!

The Kia Soul is All-New for 2014

The Kia Soul is one of the best and most popular vehicles in America and is all new for 2014.  Following in the footsteps of the original, the all-new Kia Soul retains all of the fun and personality, while delivering a fresh and updated look and feel.  New, advanced technology combined with a more premium interior make the new Soul a great place to spend some time.

The iconic “Track-ster” inspired design is longer, lower, and wider, which translates to a slightly more aggressive appearance on the road.  The new Soul provides a roomy and comfortable interior that is still fun and easy to drive.

The new Soul Base comes back with a 1.6L GDI 4 cylinder engine that delivers 130HP and has been tuned to deliver 5% more torque at 1,500 rpm for better drive-ability. The previous 2.0L MPI engine has been improved with a GDI version delivering 164HP. The new 2.0L GDI engine has also been tuned for enhanced drive-ability by increasing torque 9% at 1,500 rpm.

The Kia Soul sits atop an entirely new platform, designed to deliver improved NVH, and superior driving dynamics for both long and short distance trips. This platform also provides a significant 28.7% improvement in rigidity, which translates to improved ride comfort and better handling.

Listen to your favorite songs, make important phone calls, and chat with passengers in the peaceful quiet of the Kia Soul. A number of advancements in various areas all contribute to an interior environment that is noticeably quieter. Rubber isolating bushings in the front sub-frame, expansion foam, and a reinforced isolation padding are just a few of the items included on the all-new Kia Soul that make the cabin even quieter.

The extensive use of soft touch materials and high quality textures and finishes create a premium atmosphere not typically found in a car in this category.  The Kia Soul rewards customers with a rich and tasteful experience that’s both fun and a feast for the senses.  

Exciting and interactive new features abound.  Available Panoramic Sunroof, HID Headlights, an all-new 8” Navigation system with new user interface, ventilated and heated Leather Seats, and a 4.3” TFT LCD Display are just a few of the impressive features found in the Kia Soul.

The all new Soul will be arriving soon at Round Rock Kia.  Visit our showroom at 600 Jeffrey Way in Round Rock, Texas or give us a call at 512-617-5000 today!