Best Commercial Ever

Kia puts their own twist on the banjo scene from the movie Deliverance with their CG hamsters and it is pure gold.  Nothing like dueling banjos to get the juices flowing.

A cherry red Kia Soul pulls up alongside him, and his tune is joined by a banjo, played by a country-clad hamster with an easy grin.

Things look set to go on following the trail laid down by the original source material, where the guitar and banjo player feel each other out and ultimately join in a musical explosion, but that first hamster is quickly followed by another hamster—with an electric guitar.

This sparks a different kind of duel, one in which hamsters and humans alike dash over with a variety of instruments—including a sitar, African and Korean drums, and a bagpipe—to join the band.

In previous ads dating as far back as 2009, Kia's Soulful hamsters have rapped, time traveled and even gotten very, very lucky. But the agency calls this Kia's most ambitious hamster production to date.

"Music really is the one true universal language. It's something that everybody can understand, something that everybody can feel," says director Colin Jeffery.  "The idea here is to bring different musicians, instruments and cultures together to create something unique. We're uniting people through music, and obviously looking to have a little fun."  The ad is slated to appear in National CineMedia's First Look pre-show program, which counts over 34,000 screens nationwide. It will naturally also be supported by social media, digital and out-of-home elements.

Come see what makes Kia special at Round Rock Kia 600 Jeffrey Way Round Rock, TX or give us a call at 512-617-5000 today!

Kia K900 and Soul Named “Must Test Drive” Vehicles by AutoTrader.com

Even this shows how Kia is spot on in all market segments.  They do everything right from the luxury sedan to the fun and funky subcompact.

AutoTrader.com has named the 2015 Kia K900 and 2014 Kia Soul to its prestigious list of 2014 "Must Test Drive" vehicles.  Kia joins AutoTrader.com's select collection for the first time in 2014 and is one of only three brands to have more than one vehicle on the list, which covers cars, trucks, vans and SUVs.  The AutoTrader.com editors look for that "something special" in each vehicle selected, and the K900 and Soul wowed them with unexpected amenities, outstanding design and tremendous value within their respective segments. 

"The Kia brand has always challenged convention and has consistently redefined the notion of what value means since entering the U.S. market 20 years ago," said Michael Sprague, executive vice president of sales & marketing, Kia Motors America (KMA). "To be recognized by the editors of AutoTrader.com for our new luxury flagship sedan and our wildly popular affordable halo vehicle is a clear indication that our products continue to surprise and delight today's new-car buyers with a perfect balance of world-class design and quality, user-friendly technology and amenities, as well as value."

Kia continues to impress customers and review companies alike.  Come see why the awards keep piling up today at Round Rock Kia 600 Jeffrey Way Round Rock, TX or give us a call at 512-617-5000 today!

  

2014 Kia Soul, Updates That Impress

It is refreshing when a car company takes a very popular vehicle and made it even better.  They changed the fog light positions and gave it a backpack style tailgate.  It is a much cleaner shape and the lines are a little softer.

Other improvements include LED lights on most models and chrome door handles.  There is also a panoramic sunroof on higher-spec models.  More features added inside are a circular ripple design replacing the square touches combined with the soft touch instrument panel and the leather covered steering wheel and gearlever.  All of this makes the cabin much more attractive than the previous models.

This model is a little wider than the latest version giving you more room in the cabin and improved stability.  The wheelbase and overall length have also been extended giving passengers added legroom.  They have reinforced the insulation pad and expansion foam to reduce the road noise in the cabin.  Steering is regulated by Kia’s Flex Steer system, which allows the driver to choose between three steering setups to suit the conditions. At high speeds, the ‘Sport’ setting reduces assistance to allow greater stability and feel, while in ‘Comfort’ the steering becomes lighter for parking and low-speed maneuvering. ‘Normal’ mode provides a middle ground.

The new Soul is available in five trims, ranging from the basic ‘Start’ model to the range-topping ‘Maxx’. Standard equipment is generous, and incorporates DAB radio, Flex Steer, a tire pressure monitoring system, keyless entry, air conditioning and steering wheel-mounted controls.

Come to the fun side of the street and test drive the new 2014 Kia Soul today at Round Rock Kia 600 Jeffrey Way Round Rock, TX or give us a call at 512-617-5000 today!

The 2014 Kia Forte Is Just Right

The 2014 Kia Forte is right where it belongs as the midsize sedan.  It doesn’t try to be something it isn’t.  For some that come in and test drive, the Optima might be too big and not what you are looking for.  It might be too flashy.  The Soul might be too edgy or quirky for your taste.  Then you settle behind the wheel of the 2014 Kia Forte and you say, “Ahhh, just right.”  

The redesigned body is the best looking yet.  It has far outdone its predecessor.  It resembles the Kia Optima just a little smaller.  It has a 2.0 liter 4 cylinder engine that has 173 horse power and gets around 28 mpg.  The car is redesigned with more LED lighting and power folding mirrors.  It also came with 16” alloy wheels.

The car also uses the UVO in car technology.  It has Bluetooth, navigation and XM.  The trunk was extra roomy and plenty of cargo space for a car in this mid-sized sedan class Boldride says “It’s like driving a cloud.”  .  This version of the Forte has lots to offer.  The inside is abundant with natural light with its large moon roof and wide windshield.  With ample interior space there is plenty of room for 5 with plenty of legroom in the back seat.

Come by and test drive all of the new Kia’s today and have your Goldilocks moment at Round Rock Kia 600 Jeffrey Way Round Rock, TX or give us a call at 512-617-5000 today!

Round Rock Texas plans to have the Car of the Future

It is no secret that technology continues to progress.  Our children navigate the world through new and innovative electronics.  Glasses are allowing us to view and communicate with each other, watches tell us more than the time of day, and cars are no different.  Round Rock is the home of Dell, a leader in innovative technology and will soon have the car of the future.

This year’s concept cars share the not-so-distant future new ideas, designs, technologies, and corporate intentions.

 Most vehicles are projected to be powered by some form of gas-electric system.  By the year 2025 the corporate fuel-economy (CAFÉ) has set the standards for all vehicles to meet 54.5 mpg and at today’s gas prices reaching $4 a gallon, which is not a bad idea.  Thanks to technological, scientific and manufacturing advancements materials like carbon fiber, aluminum space frames and other super-lightweight alloy bits which are found in high-end luxury sport sedans are finding their way into more economical vehicles geared toward the everyday driver.  Heads-up displays which means the system overlays information directly on objects seen through your windshield is nothing new.  However, these displays are becoming fully interactive, customizable, and controllable with nothing but hand signals.  Mirrors are being replaced by cameras providing safety for the automotive consumer, and with all of these advancements the Kia Ray concept, a plug-in hybrid sedan concept built on the Forte platform and shown in Chicago, is quoted at 202 mpg.

In 2007 KIA Motors installed a design center

 equipped with design and modeling studios including the KIA Design Center America in Irvine, California.  Through its efforts, KIA Motors has introduced a number of striking concept cars at various international motor shows and the results of the company’s efforts are beginning to show on the streets. The company has gone from a maker of affordable cars that had little to set them apart from vehicles to a company that produces cars that have been highly acclaimed pieces of art.

With an unprecedented 17 consecutive years of market share growth, Kia Motors is the fastest growing automotive brand in America. Thanks to advances in product quality, design and innovative marketing, Kia is also one of the fastest-growing car companies in the world.
KIA is already well known for its Optima, Sorento, Soul, Sportage, Forte, Rio, Sedona, and the most talked about mid-size sedan on the market, the Cadenza.

Now the K900 is about to hit showroom floors near you.  The KIA K900 packs exactly what you expect – tons of luxurious amenities, and an

optional VIP seating package with reclining, heated and cooled outboard rear seats. Standard leather surfaces are found throughout the cabin, and soft Nappa leather is available in black or white with contrasting stitching. On the technology front, V8 VIP models offer a 12.3-inch full-color TFT display in the instrument panel, with different themes depending on which drive mode is selected. In the center console, standard navigation and UVO telematics are viewed through a 9.2-inch HD screen that's controlled by a rotary knob and surrounding buttons. Of course, there's a mountain of active safety features, including front and rear park assist, rear cross traffic alert, blind spot detection, lane departure warning, adaptive cruise control and more. There's even an around view monitor.

The K900 is a handsome thing, looking sort of like a puffed-up version of the smaller Forte or Cadenza sedans. Up front, V8 models use adaptive LED headlamps (with a total of 16 bulbs), and more LED lighting can be found out back. Attractive 19-inch wheels are found at all four corners, wrapped in 245/45-series rubber up front and 275/40-series tires at the rear.

The performance, style, innovation of all KIA Models can be found at Round Rock KIA and non-commission sales associates can help put you in the right technological KIA that meets you and your family’s needs by calling 512.617.5000.  Round Rock KIA is located at 600 Jeffrey Way in Round Rock, Texas just outside of Austin.

The 2014 KIA Soul Is Ready to Amaze

The Kia Soul is all new for 2014, entering its second generation after being introduced in 2009.  The 2014 Soul blends tasteful, but bold design with a functional comfortable interior and an affordable price tag.

The award winning design team at Kia has been working hard to make a good thing even better.  Rocker panels to roof, hood to hatch, the Soul is completely redesigned.

Overall the 2014 model is incrementally lower, longer and wider than previous models and the wheelbase has been increased.  The overall size increase adds interior space and the lowered hip point makes the seats more comfortable.

Two engines are available underneath the Soul’s hood.  The base unit is a 1.6-liter four-cylinder, or you can go up to a 2.—liter unit that puts out 164 horsepower and 151 lb-ft of torque.  Both engines feature gasoline direct injection and variable valve timing to increase horsepower and torque without hampering fuel efficiency.

The interior takes huge step ups and features higher quality materials all the way around, making the 2014 Soul a genuinely nice place to spend time.  All of the buttons and switches have a premium feel and the piano-black accents inject a healthy dose of sophistication into the passenger realm.

The Soul has an available navigation system that is colorful and extremely responsive.  Other available extras include a 10-speaker Infinity audio system with light-up front speakers that pulsate and change colors to the beat of whatever you’re listening to.  Heated and ventilated front seats are also on the menu.

Overall the new Soul is efficient and large step up from the already amazing and best-selling generation.  You truly have to see the new Soul to believe it.  And there’s no better place than at Round Rock KIA.  Visit our showroom today at 600 Jeffrey Way in Round Rock, Texas or give us a call at 512-617-5000 today!